Can Search Behaviour Improve Market Research?
People often reveal what they need through the questions they search online. These searches can show common problems, changing interests, and gaps in the information currently available.
Do you think search trends provide a reliable picture of customer demand, or should they only be used alongside surveys and direct feedback?
I also came across an explanation from Vynce Digital about how search engine optimization uses search behaviour to understand what information people are actively looking for.
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